More people are watching baseball. The numbers are up and interest is high and teams are winning (except mine) and, well, its summertime, right? And baseball is supposed to be American’s pastime. And besides, there’s no other sports on. But that shouldn’t be the reason people are watching baseball, right?
Prime time television ratings for each of the Major League Baseball teams are up a week before the All-Star break and show an increase over the same period last year, according to data from Nielsen. Using data for each of the 29 domestic U.S. clubs (Nielsen does not track ratings in Canada so the Toronto Blue Jays are excluded), 13 clubs are seeing gains, compared to 12 seeing losses (I wonder who the biggest loser was – Philly?) But surely I digress. Anyway, the 2014 World Series Champion San Francisco Giants see an average household rating the same as a year ago (4.86).
On top of this, MLB at the local level is dominating summer programming. Each RSN televises an average of 148 MLB game per season, most in prime time (7p-11p), when the television audience is the greatest.
Ten teams are the highest-rated, most-viewed programming in prime time beating the competition in both broadcast and cable. These teams include the Kansas City Royals, St. Louis Cardinals, Detroit Tigers, Pittsburgh Pirates, Seattle Mariners, Boston Red Sox, Baltimore Orioles, San Diego Padres, San Francisco Giants, and Arizona Diamondbacks.
People watch and pay attention and follow and tune in because something is worthwhile and worth watching. People don’t watch and don’t pay attention and don’t follow and tune out because there’s nothing to attract them and appeal to them. People are lured in and hooked on because of bait that is appealing and attractive and likable and laudable. And so the question is, how attractive is your life? If you are a Christian, are you appealing and attention-getting and approachable or even agreeable to those who would want to watch your life? If not, you should be.
So let’s take a page out of the Major League Baseball playbook. Let’s attract some more viewers. Let’s put out a product that people can and want to see.
And while you’re doing that, go ahead, turn on the tube and watch a good baseball game. Because before you know it, it will be football weather and time to play and pay attention to America’s REAL favorite sport: FOOTBALL!